Digital Entrepreneurship and Social Inclusion

By Norat Roig-Tierno

Digital Entrepreneurship and Social Inclusion

Among the different lines of research that ESIC Business & Marketing School develops is the project “Digital Entrepreneurship and Social Inclusion”.

This project aims to analyze how digital entrepreneurship can be promoted:

(i) the integration of women into the labor market and,

(ii) the reduction of poverty in both developing and developed countries.

Until now, the scientific literature and available lines of research have addressed these 3 phenomena (digital entrepreneurship, gender and poverty) independently.

This project aims to make an approach to the three phenomena jointly and interdependently and, in addition, by using different methodologies, both qualitative and quantitative, to study the relationship that digital entrepreneurship has with the exit from poverty in general terms and, specifically, with the inclusion of women.

Thus, this project aims to bring together three main lines of knowledge.

(i) DIGITAL ENTREPRENEURSHIP. From the work of Nambisan (2017) where it is shown how the digital environment is changing the paradigm of entrepreneurship.

(ii) WOMEN ENTREPRENEURSHIP. Huarng et al. (2012) and Garg et al. (2017) argue, within the line of research on “women entrepreneurs”, that women face barriers to entering the labor market through entrepreneurship. However, they point out that it can be a way to social inclusion.

(iii) POVERTY and ENTREPRENEURSHIP. Recently, Sutter et al. (2019) have highlighted entrepreneurship as one of the ways to reduce poverty rates at the regional level.

This project has the participation of Paula Nieto (PhD in Economics from the Polytechnic University of Valencia and Professor at ESIC Business & Marketing School), Fco. Javier Hernández (Professor at ESIC Business & Marketing School), Alicia Mas (PhD in Business Management and Professor at the University of Valencia) and Norat Roig (PhD in Economics from the Polytechnic University of Valencia and Professor at ESIC Business & Marketing School).


Garg, S., & Agarwal, P. (2017). Problems and Prospects of Woman Entrepreneurship–A Review of Literature. Journal of Business and Management, 55-60.

Huarng, K. H., Mas-Tur, A., & Yu, T. H. K. (2012). Factors affecting the success of women entrepreneurs. International Entrepreneurship and Management Journal, 8(4), 487-497.

Nambisan, S. (2017). Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029-1055.

Sutter, C., Bruton, G. D., & Chen, J. (2019). Entrepreneurship as a solution to extreme poverty: A review and future research directions. Journal of Business Venturing, 34(1), 197-214.

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