WELCOME TO IMAT 2021
IMAT 2021 – VII International Conference on Applied Innovation
Smart and Sustainable Organizations:
new economic and social needs.
This edition verses on the development of smart and sustainable organizations able to adapt to new environments and circumstances emerging from crises.
Focusing on educational innovation, IMAT sheds light on the latest trends and tools in education, promoting adjustment to changes amid the new scenarios in education, the economy, society, politics and technology.
Confirmed Keynote Speakers
Ms. Ester
Azzola
CEO at Beroot & Food ecosystem consultant
Mr. Richard
Gerver
Management Consulting, Leadership Development, and Public Speaking
Mr. José
Picó
Consultor, mentor y formador en metodologías creativas (SPRINT & DESIGN THINKING) y herramientas para la innovación de negocios (LEAN STARTUP)
Ms. Eva
Teba
Teacher, researcher and founding partner of Educando
Mr. David
Vivancos
Keynote Speaker, Author, Artificial Intelligence Advisor / NED: Non-Executive Director / Deep Learning Algortihmist / Brain Explorer at MindBigData
Mr. Roberto
Busquiel
Miembro fundador y coordinador del proyecto MIAC
Mr. Fernando
Botella
Founding Member and CEO of Think&Action
P. Eduardo
Gómez Martín
President of ESIC University and Managing Director of ESIC Business & Marketing School
Mr. Chema
Lázaro
Elementary School teacher, Master in Neuropedagogy (URJC) and National Education Award Winner in 2013. Cofounder of NIUCO Educación and creator of the Pizarras Abiertas blog
Mr. Javier
Pagán
Fundación Educativa Activa-t Managing Director, Corporate Coach and Bachelor’s Degree in Economics by Universidad de Valencia
Mr. Ramón
Flecha
Full profesor of Sociology at UB, Honoris Causa Ph.D. from Vest University of Timişoara and worldwide top rank in Google Scholar on Gender Violence
Ms. Mamen
Delgado
Advertising Voice and Voice Over Actress , Voice and Public Speaking Mentor
Ms. Paola
de la Cruz
Principal of the Dinoschool respectful parenting nursery schools. EDUCA ABANCA Award for best Early Childhood Education Teacher in Spain in 2020.
Ms. Elisa
Beltrán
Primary and Special Education teacher. Finalist in the Educa Abanca Awards - 9th position for the best Primary Education Teacher in Spain in 2018.
Ms. Irene
Alegría
Primary Education and English teacher, Coordinator of the TEI Programme (Tutorización Entre Iguales) in Valencia and collaborator in the Spanish Ministry of Education.
Mr. Jaime
Úbeda
Principal of Inspired Education Group
Mr. Juan Carlos
Flores
Teacher of Spanish Language and Literature at CCE Virgen del Pasico. Promoter of debate in the centre.
Mr. Carlos
García
Innovation Coordinator at Levante International School
Conference Program
VII INTERNATIONAL CONGRESS ON APPLIED INNOVATION – IMAT
15:00 – 15:10 H.
Welcome
PLENARY ROOM 1
• Ignacio Soret, PhD
Director of the Corporate Research Unit ESIC Business & Marketing School
• María Guijarro, PhD
Research Director of Campus Comunidad Valenciana ESIC Business & Marketing School and Director of IMAT International Congress 2021
RESEARCHERS
15:10 – 16:50 H.
ESIC Research Groups
PLENARY ROOM 1
Researchers Presenters
• Carla Martinez Climent, PhD Cand.
• María Guijarro García, PhD
• Pedro Mata Garcia, PhD
• Maria Guiomar Liste, PhD
• Belén López, PhD
• Vanessa Roger-Monzó, PhD
• Moderator: Mariano Méndez, PhD
Head Department of Market Research and Quantitative Methods.
Feedback
• Domingo Ribeiro
Full Professor in Management Universitat de València
• Javier Sánchez
Full Professor of Marketing and Market Research at the Universitat Jaume I Castellón
• Leticia Suárez
Full Professor at the University of Oviedo
ROOM 2
Researchers Presenters
• Rubén Nicolás I Sans, PhD
• José Manuel Ponzoa, PhD
• Arturo Ortigosa Blanch, PhD
• Maria Julia Bordonado, PhD
• Anna Bajo Sanjuan, PhD
• Moderator: Abel Monfort, PhD
ESIC University
Feedback
• Ana Fernández
Full Professor University of the Basque Country
• Vincent Ernoux
Coordinator of the ENI CBC MED Programme for the Western Mediterranean chez ENI CBC MED Programme (EC Programme)
• Carmen de Pablos
Full Professor in Management Universidad Rey Juan Carlos
16:00 – 21:00 H.
PLS Researchers Workshop
ROOM 5
• Joaquín Aldás-Manzano
Full Professor of Marketing and Market Research at the Faculty of Economics of the University of Valencia
DOCENTES
15:10 – 15:30 H.
Plenary Talk: Creativity and synergies in educational innovation
ROOM 3
• Ana Zorio, PhD
Professor at the University of Valenciaa
15:30 – 17:30 H.
Case Methods exposition
ROOM 3
• Moderator: Ignacio Soret, PhD (Research Director Corporate Unit ESIC Business & Marketing School) and María Guijarro, PhD (Director of Research at the Valencia Campus of ESIC Business & Marketing School)
16:00 – 19:00 H.
Debate on Stage: “Teachers, mentors… we are now the protagonists”
ROOM 4
• Moderator: Javier Pagán, PhD Candidate
Director of the Fundación Educativa Activa-t, Corporate Coach
09:00 – 09:20 H.
Institutional opening
PLENARY ROOM 1
• P. Eduardo Gómez Martín.
Director General de ESIC Business & Marketing School
• Dr. D. Ramón Arilla
Rector ESIC University y Director área Universitaria de ESIC Business & Marketing School
• Dr. D. Raúl Moral
Vicerrector de la UMH.
09:30 – 10:10 H.
Plenary Talk (See video)
PLENARY ROOM 1
• D. Richard Gerver
Management Consultant, Leadership Development and Lecturer
10:10 – 10:40 H.
Plenary Talk: “Creating your own destiny by facing barriers and overcoming fears” (See video)
PLENARY ROOM 1
• Pilar Jericó
Entrepreneur, writer and lecturer
• Jesús Campus
Social Educator
• Juan Carlos Jiménez
Commercial Director PUMA
10:40 – 11:00 H.
11:00 – 11:20 H.
“Don’t miss it” SUBIT (Ver vídeo)
PLENARY ROOM 1
DOCENTES
11:20 – 13:00 H.
Stories That Unite Us: Dystopian Realities. What else can happen to us?
ROOM 9
• Moderator: Javier Pagán
Director of the Activa-t Educational Foundation, Corporate Coach & Teacher in ESIC Business & Marketing School
• Dª Eva Matamoros Romero
Ntra. Señora de la Salud School, Picassent
• Dº Ignacio Grande Ballesteros
Director of Colegio Diocesano Ntra. Señora de los Desamparados (CAES), Director of Cáritas Diocesana de Valencia and President of Proyecto Hombre Valencia
• Dº Manuel Monasterio
Galician Language and Literature teacher in High School and Coordinator of Debate and Oratory at the SEK Educational Institution
• Dª Eva Huag
Educational Advisor for Curriculum Internationalization & COIL at Amsterdam University of Applied Sciences. Elected member of the EAIE Community of Experts on Internationalization
13:00 – 14:40 H.
Experiences and Case Studies
ROOM 3
• Academica, Juan M. Comas: The Dual Diploma, an experience of educational internationalization
• Colegio Carmelitas Sagrado Corazón Vitoria, Itziar Echeandía: Advanced Management Model
• Colegio Hermes, Raúl Abellán y Josep Lemus: Self Organised Environment Learning (SOLE)
• Colegio de Fomento Vilavella, Marta Bodes Aznar: Emotional Education through Programming
• EFA La Malvesía, Federico Llorca, Miguel Guasp y Víctor Sarabia: Upgrading Trainers in Dual Vocational Training (UPT2S)
• IES Tirant Lo Blanc de Gandía, Vicent Mahiques Fornés: Conversion of an innovation project for the recovery of the Intangible Heritage of Humanity into work experience and employability in Europe.
ROOM 2
• La Devesa School Elche, Pablo Daniel García Brull: A student profile as evidence of prestige for their future
• La Devesa School Elche, Victoria Isabel Hernández, Paul O’Neil y Arantxa Armero: The art of debating
• Jesuitas Alicante: Are we, as a school, responding to the needs of students in the 21st century?
• Fundación CEPAIM, Susana Henarejos Martínez: Undertake to include
• Colegio Real Santa Isabel la Asunción, Rebeca Jiménez, Esther Rey y Noelia Díaz: The mission of raising awareness
• Centro Renzulli, César Arellano Mediavilla: “Atención educativa al alumnado de alto potencial intelectual: el Schoolwide Enrichment Model de Renzulli y Reis en la práctica”.
ROOM 3
• CEIP San Pedro, Felipe Perea: “Gamification in the classroom”
• Universidad Autónoma de Madrid, Silvia M. Arribas and Jesús Arribas:: “The Escape Room as a tool to awaken scientific vocations”
• La Pizarra, Adela Salcedo: “On everyone’s lips”
13:30 – 14:30 H.
Business Workshop = “Step into the Atmosphere: Creating a Transformative Brand”
ROOM 3
13:30 – 14:40 H.
Ongoing papers on SDG’s – LabODS Session
ROOM 4
• José Fernando Gallego Nicholls: “The SDGs in Corporate Responsibility: A Review of the Literature”
• Pilar Alguacil, “The Agri-Food Cooperative Chair and the SDGs in 2021”
• Ángeles Fernández, “Strategic coherence of SDG reporting in the hotel industry”
RESEARCHERS
11:00 – 12:30 H.
Editor’s meeting: “The researcher’s most important achievements” (See video)
ROOM 5
• Moderator: Abel Monfort, PhD
ESIC University
• Eduardo García Jiménez, PhD
Full Professor University of Sevilla
• María Leticia Santos Vijande, PhD
Full Professor University of Oviedo
• Marinko Skare, PhD
Juraj Dobrila University of Pula – Editor-in-Chief of Economic Research – Economska Istrazivanja.
• Ana Mº Fernández, PhD
Full Professor University of Basque Country
• Javier Sánchez García, PhD
Full Professor Universitat Jaume I – Editor of Sustainability – Special Issue
• Domingo Ribeiro-Soriano, PhD
Full Professor Universitat de València – Editor-in-Chief of International Journal of Intellectual Property Management
12:30 – 14:40 H.
Academic presentations
ROOM 5
Chair Pau Sendra
• Are food waste awareness initiatives effective at the university? Raúl Pérez López- Carolina Herrando Soria-Elena Fraj Andrés- Laura Lucia Palacios
• Study of the contributions of technological tools to the basic curriculum of primary education. María Botey -Celia Rangel -Oliver Carrero -Julio Alard
• Social entrepreneurship: educating society for an alternative and purposeful professional career development. Margarita Núñez Canal- Jorge Merladet – Ignacio Alvarez de MonP Pan de Soraluce
• Business schools as key stakeholders for sustainability. Fco. Javier Sastre Segovia- María Vaquero Diego- Luis Isasi Sánchez
• Business model theory-based prediction of digital technology use: An empirical assessment. Ricardo Costa Martínez
• Main challenges and opportunities in Higher Education to promote sustainable development goals. The effectiveness of digital teaching methods in times of COVID. Belén López Vázquez
ROOM 6
Chair Dra. Mabél Pisá
• Metodología de negocio para la aplicación en entornos universitarios de modelos predictivos de machine learning basados en una taxonomía ética del gemelo digital del alumno. Luis Miguel Garay Gallastegui- Ricardo Reier Forradellas- Hugo Borges de Sousa
• Las certificaciones profesionales de la economía digital en la enseñanza universitaria en ciencias sociales. José Manuel Mas Iglesias- Ramón Arilla Llorente- José Manuel Ponzoa Casado- Andrés Gómez Funes
• La inteligencia artificial desde la percepción de los alumnos y profesores. Revisión bibliográfica. Juan Carlos López Robles – Rubén Rodríguez Elizalde- Tomás Aznar Sánchez
• Redes y juegos sociales como aliadas educativas. Análisis de estas herramientas en el entorno educativo aplicado a la sensibilización ambiental. Asunción Mª Agulló Torres- Francisco José Del Campo Gomis- África Martínez Poveda- Bernat Botella Andrés- Jaume Tormo Monton
• El poder de los rituales en el contexto educativo. Rita Delgado Correcher
• El programa TFGi: trabajos de fin de grado interdisciplinares en la UMH. Enrique Barrajón catalán- María Herranz López- Manuel Quesada Martínez -M. Asunción Martínez Mayoral -Cristina Mora Rodríguez- M Carmen Lillo Navarro
ROOM 7
Chair Dra. Josefina Novejarque
• Festival de microrrelatos audiovisuales de psicología (microfest): un proyecto de innovación docente para estudiantes de comunicación audiovisual y periodismo. Raquel Lorente Martínez- Rebeca Bautista Ortuño- Beatriz Bonete López
• La combinación de los mapas mentales y el juego del domino en la educación superior. Jesús García Garcia-Doncel- Ana Ortega Larrea- Paula Suárez Álvarez-Hevía
• ¿Cómo afecta el burnout al personal docente investigador (pdi) universitario? María José Suárez Martel- Lorena Robaina Calderín- Josefa D. Martín Santana
• Los MOOCs como propuesta de homogeneización del nivel académico del alumnado de nuevo ingreso. Trinidad Casasús Estellés -María Isabel López Rodríguez – Félix Ruiz Ponce
• La plataforma socrative como herramienta para fomentar el aprendizaje interactivo en la enseñanza online. Gema Albort Morant- Inmaculada Concepción Masero Moreno
• ¿Volverán los estudiantes chinos a estudiar empresa y negocios en la universidad española?: Cómo enfrentarse a los nuevos retos en la era post covid19. Beatriz Irún Molina- Inmaculada Fortanet-Gómez – Diego Monferrer Tirado
ENTREPRENEURSHIP
11:00 – 12:15 H.
Round Table Discussion: Entrepreneurship with Social and Sustainable Impact
PLENARY ROOM 1
• Moderator: Arturo Ortigosa-Blanch, Phd
Head of Entrepreneurship ESIC Business & Marketing School
• D. Juan Antonio Pedreño
President of the regional cooperatives Ucomur and Ucoerm and of the Spanish Business Confederation of the Social Economy (CEPES). Social Economy Europe
• Dª María Teresa García
General Director of Entrepreneurship and Cooperativism
• D. Mauricio O’Brian
Head of territorial development of the European Crowdfunding Network and its delegate in Spain
• D. Iker Markaide
La Pinada
• Esther Pina
CEO Secret Sound y Head of Communications at the Entrepreneurship Office of the University of Murcia
• Margarita Núñez
Dir. Academic Quality & Research in ESIC Business & Marketing School
• Andrés Perales Ferrer
Designable, Architect and Executive Director/p>
• Fernando Casado
Nightway
12:15 – 14:40 H.
Most Sustainable Startups Award
PLENARY ROOM 1
• Colectual
• Nao Asset Management
• Symula
• Terraversa
• Reflip
• Nuvoly
• Secret Sound
• AdBioPlastic
• Eation
• Nightway
14:40 – 14:50 H.
“Don’t miss it” SUBIT (See video)
PLENARY ROOM 1
14:50 – 16:00 H.
LUNCH
LECTURERS
16:00 – 19:00 H.
Hackeate Space Competence: Co-Creative Workshops
ROOM 8
• Introduce
María Guijarro, PhD, Director of Research Valencia Campus ESIC Business & Marketing School
• Opening Talk
Belén Grana, Directora Knowledge Development – ESIC Innovation Institute
• Human Spaces
José Picó (Consultant, mentor and trainer in creative methodologies (SPRINT & DESIGN THINKING) and business innovation tools (LEAN STARTUP))
• Management Skills
Jaime Úbeda (Principal of Colegio San Patricio El Soto)
• Digitalisation
David Vivancos (Keynote Speaker, Author, Artificial Intelligence Advisor / NED: Non-Executive Director / Deep Learning Algortihmist / Brain Explorer at MindBigData)
• Student Experience
Javier Gallardo (Director of Customer Success and Customer Experience SAGE)
• Healthy environments
Ester Azzola (CEO at Beroot & Food ecosystem consultant) and Juan Ignacio Galardi (Advertising graduate, strategist and independent creative)
• Communication
Mamen Delgado (Broadcaster and Event Presenter)
• Closing
Eva Teba, teacher, researcher and founding partner of Educando
ENTREPRENEURSHIP/SDG’S
16:00 – 17:00 H.
Training and Pitch Competition
ROOM 9
17:30 – 20:30 H.
Pitches Contest
ROOM 9
16:00 – 17:30 H.
Round Table: “Transforming Society: Educating in SDG’s” (See video)
PLENARY ROOM 1
• Opening Talk: Elena Fernández
Vice Director International Relations, CSR and Sustainability at Correos
• Moderator: Klaus Ulrich, PhD Cand.
Researcher and professor at ESIC Business & Marketing School
• Joaquín Longinos Marín Rives. PhD
Vice Rector for Social Responsibility and Transparency
• José Ramón Sánchez Moro
Co-founder of the FEE (Banderas Azules, Ecoescuelas, Greencampus y Jóvenes Reporteros por el Medioambiente)
María Jesús Muñoz, PhD
Professor at the Jaume I University of Castellón
• Anna Bajo, PhD
Sustainability Director ESIC Busniess & Marketing School
• María Andrés Marín
Director of the European Parliament Office in Spain
• Francisco Alós
CSR Director Caixa Popular
17:30 – 18:00 H.
BREAK
18:00 – 18:20 H.
Presentation of the Valencian Community SDG Laboratory
PLENARY ROOM 1
18:20 – 19:20 H.
Focus Group Large Companies of the Valencian Community
PLENARY ROOM 1
• Moderator: Belén Macías
Director of the Professional Development Unit ESIC Valencia
• Begoña García
Jeanología
• José Vicente
Vicky Foods
19:20 – 20:00 H.
Questions from the invited companies
16:00 – 18:00 H.
RESEARCHERS
Academic presentations
ROOM 5
Chair Dr. José Fernando López
• Organizational learning: action-research model for leadership development. Ángel Losada Vázquez
• Educando en ods para conseguir un derecho más justo. Pilar Conde Colmenero- Laura García Catalá- Erika Schwartz
• Supervivencia de las startups al convertirse en organizaciones exponenciales. Ángela Díaz Noel- Iván Vivanco Aquino
• Estudio comparativo de hábitos de consumo en hogares mexicanos en épocas de cambio gubernamental y crisis. Juan Carlos Martínez Nava- Irene Resendiz Muñoz Cano- Ignacio Alejandro Mendoza Martínez
• La educación superior (es) en tiempos de pandemia: percepción de la comunicación integrada de marketing (cim) desde el punto de vista del alumnado. Janire Gordon Isasi Isasi- Lorena Ronda González
ROOM 6
Chair Dr. Enrique Planells
• Bibliometric analysis on critical thinking, an increasingly critical competence for higher education students. Javier Pagán Castaño- María Guijarro García- María Arnal Pastor- Esther Pagán Castaño
• Intrapreneurial universities in the post-covid 19 era: the influence of MOOCS. Maria Orero Blat- María Rodríguez García- Raquel Andrade Andrés
• Impacto del covid en el desarrollo de las competencias digitales de los profesores universitarios. Margarita Núñez Canal- María de las Mercedes de Obesso Arias- Carlos Alberto Pérez Rivero
• Brand strategies of spanish companies: how do future engineers perceive them? Beatriz García Ortega- Aurora Jordá Rodríguez- Fernando Castelló Sirvent
• A qualitative research on higher education students’ knowledge, attitudes and behavior towards sdg 5, gender equality. Ana Lucía Ortega Larrea- Paula Suárez – Joana Longo – Diana KIngsley-Thomas
• Competitiveness of spain in the international ranking: advantages, disadvantages and future lines of action to overcome the current crisis. Aurora Jordá Rodríguez- Beatriz García Ortega- Fernando Castelló Sirvent
• Bears and bulls in the classroom: a gamification experiment on a simulation of the stock market. Jose Gallego Nicholls
ROOM 7
Chair María Orero-Blat
• El job crafting como metodología de aprendizaje cooperativo para asignaturas de empresa. Diego Monferrer – Miguel Angel Moliner – Marta Estrada – Beatriz Irún
• Emprendimiento y plataformas de Formación Profesional en línea. Estudio del caso apremplea. Luis Sebastián Castañares- Sara Cabo Giner- Arturo Ortigosa Blanch
• How do universities address gender equality and inclusion in their strategic plans? Francisco Díez Martín- Giorgia Miotto -Alicia Blanco González
• Humanism in language teaching. How to fight poverty. Cristina Bermúdez – Ángel López Gutiérrez
• Raising Awareness of Sustainable Development Goal 13, Climate Action, in Business English in Higher Education. Paula Suárez Álvarez-Hevia- Diana Kingsley
• Teaching Practices in a Post Pandemic Space. Case Study of ESIC Business & Marketing School Barcelona. Ruben Nicolas-Sans, Javier Bustos Díaz, Jesús Álvarez Valdés
09:00 – 09:30 H.
Welcome
PLENARY ROOM 1
LECTURERS
09:30 – 11:00 H.
Table: Smart Organisations
PLENARY ROOM 1
• Opening Talk: Fernando Botella
Founding Partner and CEO at Think&Action
• Moderator: Carlos González
Professor at ESIC Business & Marketing School
• 1. Ramón Flecha
Full Professor of Sociology, University of Barcelona
• 2. Jorge Largo
Teacher and Director at BVM. Irlandesas, Madrid
• 3. Luis Jerónimo
Principal of Colegio Estudio, Madrid
• 4. Mayte Ramos
General Manager of the Sorolla Group Valencia
• 5. Paola de la Cruz
Principal of Dinoschool
• 6. Óscar Abellón
Director of Escolapios School, Soria
09:30 – 11:00 H.
Experiences and Case Studies
ROOM 3
1. Colegio Miralmonte Cartagena, Laura Herrera Fernández: Implementation of the “Aulas O2” Educational Project
2. Colegio Miralmonte Cartagena, Iván Suárez y Daniel Cayuela: Video analysis as an educational tool.
3. Colegio San Patricio El Soto, Cristina Adrio Sevilla: Students with High Capabilities. How to prepare an individual work plan?
4. Colegio Virgen del Pasico, Juan Carlos Flores Montesinos: Much more than Debate and Oratory..
5. Colegio Internacional de Levante, Carlos García: Code to Learn, programming as a learning tool.
6. Colegio Paidos: VleaRning, we learn to apply augmented and virtual reality in our technology class.
ROOM 3
7. Colegio ENGEBA, Rebeca Naves Gandía: Erasmus+ Project “We R the world”
8. Esperanza Meseguer Navarro: The secrets hidden in your heart
9.Colegio Padre Dehón Novelda, Laura Gil: “Free Style Dance”
10. La Devesa School Carlet, José Luis Terol Esteve: Pandemic, globalisation and education.
11. La Devesa School Carlet, Francisco Javier Cubas: Digital Tools.
RESEARCHERS
09:30 – 11:00 H.
Academic Presentations
ROOM 4
Chair Dr. José Miguel Berné
• Impact of cultural factors on entrepreneurship: looking into the causes of level of opportunities perceived by potential entrepreneurs. José Ramón Gutierrez Martín
• Quo vadis universitas? A stakeholder based analysis of the future of higher education from an entrepreneurial perspective. Enrique Planells Artigot- Arturo Ortigosa Blanch- José Miguel Berné Martínez
• Adult social inclusion in a digital environment (ASIDE). Renata Ochoa-Daderska – Luis Ochoa-Siguencia – Emil Velinov – Yeliz Nur AkarçaY- Javier Sánchez García
• Students’ perception of sustainable development goals (SDGs) and the benefits for companies derived from their implementation. Pedro Seva Larrosa- Bartolomé Marco Lajara- Mercedes Úbeda García- Francisco García Lillo- Laura Rienda García- Patrocinio Zaragoza Sáez- Rosario Andreu Guerrero- Encarnación Manresa Marhuenda- Lorena Ruiz Fernández- Eduardo Sánchez García- Esther Poveda Pareja- Javier Martínez Falcó
ROOM 5
Chair Klaus Ulrich
• Movies, ethics and accounting: a teaching experience. Paloma Merello – Luis Porcuna-Enguix – Rubén Porcuna-Enguix – Ana Zorio-Grima – Antonio Barberà
• Entrepreneurial education and opportunity entrepreneurship: the mediation of self-efficacy belief. Josefina Novejarque Civera- José Fernando López Muñoz- Mabel Pisá Bó- Ignacio Mira Solves
• Real Options Appraisal for a Reactive CSR Strategy. Maruchy de Obesso
• Applying the sinclair & coulthard discourse analysis model to assess and encourage reflection on communicative interaction in the language classroom. Matthew Schlosser – Rhona Lohan
ROOM 6
Chair Myriam Martí
• Bibliometric analysis of the customer experience Javier Gallardo-Garcia, Esther Pagan-Castaño, María Guijarro-García, Javier Sánchez-Garcia
• Comparative analysis of the use of different technologies in higher education: what our students think?. Maja Barac – Mª Isabel López Rodríguez
• Enhancing entrepreneurial skills through co-opetitive learning experience: a case study in a Spanish university. Anett Erdmann- Fernando García Monleón- Margarita Nuñez Canal
• Comparing media and academic discourse on disruptive innovation. Daniela Buzova – Silvia Sanz – Cristina Santos Rojo
09:30 – 11:00 H.
Young Researchers Seminar
ROOM 7
• Marta Ferrer Serrano
University of Zaragoza
• María Orero Blat
Polytechnic University of Valencia
• María Rodríguez García
University of Valencia
ENTREPRENEURSHIP/SDG’S
09:30 – 11:00 H.
Final Pitches Contest
ROOM 9
• Moderator: Arturo Ortigosa, PhD
Head of Entrepreneurship ESIC Business & Marketing School
11:00 – 11:20 H.
BREAK AND POSTERS
PLENARY ROOM 1
LECTURERS
11:30 – 13:00 H.
Round Table Discussion for Teachers: Chameleon Teachers
PLENARY ROOM 1
• Opening Talk: Chema Lázaro
CEO at NIUCO & Professor in the Master’s Degree in Neuropsychology and Education at UNIR – La Universidad en Internet
• Moderator: Irene Alegría
Teacher and pedagogue, founder of Alegría Educativa
• 1. Roberto Busquiel
Founding member and coordinator of the MIAC project
• 2. José Antonio Lucero
Teacher, Author and YouTuber
• 3. Elisa Beltrán García
Primary and special education teacher, Colegio Santa María del Naranco, Oviedo
• 4. Fernando Boillos
Trainer and Educational Consultant. Primary and secondary school teacher in Carmelitas Misioneras
• 5. Xavier Giner
Lecturer in Design and Product at EASD València
11:30 – 13:00 H.
Experiences and Case Studies
ROOM 2
1. Centro PAX, Sandra Larrea Lluesma: Do we know how to prepare competent people who will generate the changes that society needs?
2. INCIBE, Manuel Ransán: INCIBE and the promotion of children’s online safety
3. Colegio Internacional Lope de Vega Benidorm, Javier Lorenzo Espinosa y Fani Flores Gimeno: The Atom in Your Hands
4. Agustinos Valencia, Javier Martínez Tarín: School radio as a pedagogical tool
5. Julio Verne School, Toni Zarzoso y José Javier Badía: The Steam Lab Project, connecting with the 21st century classroom.
6. Julio Verne School, Laura García Català y Erika Catherine Schwartz: Global Goals Project
12:00 – 13:00 H.
Education Workshop = “Skyrocketing Results: Fueled by Crisis” Atmosphere Academy New York School
PLENARY ROOM 1
RESEARCHERS
11:30 – 13:00 H.
Academic Presentations
ROOM 5
Chair Klaus Ulrich
• The international mobility of taiwanese students in southeast asia: the case of a university in taiwan. Yi-Ju Wang
• The practices of Knowledge Management in business gamification. Talita da Silva Ferreira
• Impulse Eating-Buying. A Systematic Literature Review and Bibliometric Analysis.” Ana Belén Perdigones Martinez
• Determining the strategic nature of csr initiatives: proposal for a multidimensional strategic csr scale. Gerardo Mochales
ROOM 6
Chair Myriam Martí
• La autorregulación de la dimensión afectiva, social y cognitiva en las clases de ciencias, un modelo de educación progresista comunitario al utilizar Cuestiones Sociocientíficas. Roque Jiménez Pérez- Bartolomé Vázquez Bernal- María Ángeles De las Heras Pérez- Jesús Elías Gómez Pérez
• Intención de abandono universitaria: análisis durante la covid-19. Isabel Olmedo Cifuentes- Inocencia Mª Martínez León
• Un análisis de la evaluación online en una universidad pública en tiempos de covid-19 mediante el uso de dos plataformas: moodle y teams. José Ángel Zúñiga Vicente – Ana Belén Alonso Conde
• Digital transformation of universities: the influence of covid-19 and student’s perception. Anett Erdmann
13:30 – 13:40 H.
“Don’t miss it” SUBIT (Ver vídeo)
PLENARY ROOM 1
13:40 – 13:50 H.
Pitches Contest Awards Ceremony
Most Sustainable Startup Awards Ceremony
PLENARY ROOM 1
13:50 – 14:10 H.
Closing Ceremony
PLENARY ROOM 1
• María Guijarro
Director of Research Valencia Campus ESIC Business & Marketing School
• Segundo Huarte
Director of Corporate Reputation ESIC Business & Marketing School
• Agustín Carrilero
Director Campus Valencia ESIC Business & Marketing School