IMAT 2024
ESIC Business and Marketing School.
Avda Juan XXIII, 12. Pozuelo de Alarcón, Madrid
Registration will be available soon.
The objective of the Conference is to open a space for reflection on the technological and knowledge frontier in competitive intelligence, which will allow us to draw future paths and trends.
It is an event that integrates the Institutional-Academic-Business Trinomial as universities must prioritize knowledge creation.
The dynamic orientation of the ESIC Research Department determines the existence of a set of research lines focused on the main productive sectors of the economy.
Honorary Committee
D. Eduardo Gómez Marín
Presidente de ESIC.
Ramón Arilla, Ph.D.
Rector de ESIC University.
Scientific Committee
Abel Monfort De Bedoya, PhD.
Vicerrector de Investigación e Innovación, ESIC University.
Ignacio Soret, PhD.
Director de Investigación de ESIC Business & Marketing School.
María Guijarro, PhD.
Directora de Investigación del Campus de Valencia, ESIC Business & Marketing School.
Raúl Moral, PhD.
Vicerrector adjunto de Estudios para nuevos títulos y centros adscritos, Universidad Miguel Hernández.
Domingo Ribeiro-Soriano, PhD.
Catedrático de Dirección de Empresas, Universitat de València.
Susana Fernández De Lores, PhD.
Directora OTRI, Vicerrectorado de Investigación e Innovación, ESIC University.
Mariano Méndez-Suárez, PhD.
Director de Investigación, ESIC University.
Daniel Palacios-Marqués, PhD.
Catedrático de Organización de Empresas, Universitat Politècnica de València.
María Jesús Muñoz, PhD.
Catedrática, Universitat Jaume I, Castellón.
Agustín Carrilero-Castillo, PhD.
Director Campus Valencia ESIC Business & Marketing School.
Tamar Buil López-Menchero, PhD.
Directora de Investigación del Campus de Zaragoza, ESIC Business & Marketing School.
Esther Pagán-Castaño, PhD.
Profesora ESIC Business & Marketing School.
María Arnal-Pastor, PhD.
Profesora e investigadora en ESIC Business & Marketing School Valencia.
Javier Bustos Díaz, PhD.
Director de Investigación, ESIC Business & Marketing School Campus Barcelona.
Cristina Santos-Rojo, PhD.
Profesora ESIC Business & Marketing School.
Paula Nieto-Alemán, PhD.
Profesora ESIC Business & Marketing School.
José Carlos Ballester-Miquel, PhD.
Profesor ESIC Business & Marketing School.
Pilar Pérez Ruiz, PhD.
Profesora ESIC Business & Marketing School.
Carmen de Pablos, PhD.
Editora ESIC Market
Carlos Flavián, PhD.
Editor Spanish Journal of Marketing
César García, PhD.
Editor Digital Economy and Innovation Journal
Susana Fernández de Lores, PhD.
Editora ADResearch
Francisco Diez, PhD.
Editor Journal of Management and Business Education
Nayibe Rosado, PhD.
Editora Revista Zona Próxima
Hooshang M. Beheshti, PhD.
Editor in Chief Journal of Promotion Management
Organizing Committee
Abel Monfort de Bedoya, PhD.
Vicerrector de Investigación e Innovación, ESIC University.
María Guijarro-García, PhD.
Directora IMAT
Esther Pagán-Castaño, PhD.
ESIC Business & Marketing School.
Sandra Enri-Peiró
ESIC Business & Marketing School.
Paula Nieto-Alemán, PhD.
Profesora ESIC Business & Marketing School.
Carla Martínez-Climent, PhD.
ESIC Business & Marketing School.
Pilar Pérez-Ruiz, PhD.
ESIC Business & Marketing School
Javier Hernandez-Gadea
ESIC Business & Marketing School.
María Arnal-Pastor, PhD.
ESIC Business & Marketing School.
Cristina Santos-Rojo, PhD.
ESIC Business & Marketing School.
Laura Moreno-Maynero
ESIC Business & Marketing School.
José Fernando Gallego-Nicholls
ESIC Business & Marketing School.
Klaus Jurgen Ulrich
ESIC Business & Marketing School.
José Carlos Ballester-Miquel, PhD.
ESIC Business & Marketing School.
Pilar Galea Viseras
ESIC Business & Marketing School
Helena Mogorrón Guerrero
ESIC Business & Marketing School
Alberto Alcalde Giraudo
ESIC University
Mariano Méndez-Suárez, PhD.
ESIC University.
Ignacio Soret Los Santos, PhD.
ESIC Business & Marketing School.
Javier Bustos Díaz, PhD
ESIC Business & Marketing School.
Tamar Buil López-Mechero, PhD
Joaquín Ruiz Abellán
Director del Colegio Miralmonte – Cartagena.
Agustín Carrilero-Castillo, PhD.
ESIC Business & Marketing School.
Gemma Tarragó Alonso
ESIC Business & Marketing School.
Ana Aracama Zufiarante
ESIC Business & Marketing School.
Antonio Sangó Loriente
ESIC Business & Marketing School.
Ignacio De la Vega
ESIC Business & Marketing School.
Patricia Cuevas Sarria
ESIC Business & Marketing School.
José Manuel Mas, PhD.
ESIC University
Eva Beltrán García
ESIC University
María Vaquero Diego, PhD.
ESIC University